The Willmar Lakes Area Convention & Visitors Bureau and BikeWillmar are happy to partner with local businesses to increase bike traffic in the Willmar Lakes Area!

How the Program Works:
1. Purchase a Bicycle Benefits sticker at the Willmar Lakes Area CVB for $5
2. Put the sticker on your bicycle helmet
3. Bike to participating businesses, show them your sticker on your helmet or the Koloni App on your phone and save money with their special offers

Participating Businesses in the Willmar Lakes Area & What They Offer:

The Goals of Bicycle Benefits:

• Increase bicycle traffic.
• Reward cyclists for their regular physical activity, non-motorized movement and visiting businesses without bringing congestion, pollution and noise to the establishments they choose to visit.
• Reward participating Business Members with new customers, free advertising, visibility and increased customer loyalty.
• Offer businesses a tool that they can use in order to increase bicycle traffic and visibility within their community.
• Give cities a program which can decrease congestion, parking demand, and contamination while encouraging commerce and a non-driving alternative within the community.
• Create a program which helps to shift the transportation paradigm to one that is healthier, more desirable and beneficial to the greater good of small and large communities.
• Create win-win partnerships with organizations that share our goals and visions.
• Produce a national program which achieves the above objectives.

Find out more about Bicycle Benefits by visiting www.bicyclebenefits.org